ASK THE BOARD: Why Integrators Don’t Sell Digital Signage

Why do most AV integrators NOT sell digital signage?
This week’s question is answered by members of the DSE Advisory Board

Read the Answer by Richard Daugherty

“AV integrators work with projects. These projects can range from building a new conference room to creating an emergency response command center. Involved would be equipment, including everything from audio to video…”

Digital Media Solutions Engineer – AVI-SPL

Read the Answer by TJ DiQuollo

“Designing, implementing and operating digital signage networks is a complicated endeavor that requires specialty skills that are not always part of the traditional AV integrator’s toolkit.”

Director of Creative Services – Diversified

Read the Answer by Dave Dolejsi

“This is a great question because I believe it leads back to the core of how digital signage and visual digital environments should be approached.”
Associate Vice President – Content Strategy
St. Joseph Communications

Read the Answer by Bryan Meszaros

“The challenge for AV integrators is to better understand all aspects of digital signage. In other words, digital signage is not just a “hardware” sale. Prospective clients want and need to know how they can capitalize on their investment.”

CEO & Founder – OpenEye

Read the Answer by Jim Nista

“End-user customers don’t buy digital signage because they want a bunch of technology! They’re trying to solve a communication challenge, and are first and foremost concerned with what the screen will communicate.”

CEO – Insteo


Read the Answer by Kenneth Brinkman

“Writing from the position of a 30-year veteran of the AV integration world, I think the answer is pretty straightforward. The majority of the AV salespeople, including me, sell what they know.”

Director of Business Development
Dynamic Digital Signage
Unified AV

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