ASK THE BOARD: Intelligent Spaces

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When should an agency advise a client to create “intelligent spaces” using digital signage technologies? What exactly would that entail?
This week’s question is answered by members of the DSE Advisory Board
ADVERTISING & BRAND COUNCIL

Read the Answer by Kenneth Brinkman

“The short answer is ALWAYS! At Posterscope, we are of the opinion that we can, and should, make all digital buys intelligent. There are a number of ways to do that.”
KENNETH BRINKMANN
SVP, group Director of DOOH – Posterscope USA
 

Read the Answer by Rick Robinson

“Only if there is an intelligent idea to go with it! Sorry … I couldn’t resist…Agencies should only advise their clients to invade space – intelligent or otherwise – if the message experience adds to the environment.”
RICK ROBINSON
Partner/Chief Operating Officer – Billups
 

Read the Answer by Paolo Tosolini

“My personal definition of an intelligent space is the use of activation where digital signage is being employed to communicate information that is the result…”
PAOLO TOSOLINI
CEO – Tosolini Productions
 

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