Ask the Board – January 2, 2018 | ANGIE NALEPKA

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If you could put out an industry SOS, how would you fill in the blanks: CONTENT CREATORS OF THE WORLD, PLEASE STOP WITH THE _______. THE INDUSTRY REALLY NEEDS MORE ________. Why?”


Content creators of the world, please stop with the need to tell a long complicated story.   Recognize that you typically have less than three seconds to capture the viewer’s attention. The industry really needs more creative designers to specialize in digital signage. Considering that digital signage is typically a walk-by or browse-by messaging tactic, repurposing social, online or TV broadcast assets aren’t the way to go. Designers who recognize that will know how to develop simplified creative with the right amount of copy, spacing, imagery and animation styling.

 

About Author

Senior Manager, Digital Experience & Creative
Rogers Communications

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

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