If you could put out an industry SOS, how would you fill in the blanks: CONTENT CREATORS OF THE WORLD, PLEASE STOP WITH THE _______. THE INDUSTRY REALLY NEEDS MORE ________. Why?”
Content creators of the world, please stop with the PowerPoint slides. The industry really needs more dynamic video.
Digital signage is all about grabbing the viewer’s attention. There’s no point in paying for the signage if no one is looking at it. To do that, you need something moving, flashy or eye-catching. PowerPoint is none of those things. There are lots of tools and or resources out there specifically for beginners that may or may not have the design or video skills to create eye-catching content on their own. As comfortable and easy as PowerPoint is, it’s not meant for digital signage.