If you could put out an industry SOS, how would you fill in the blanks: CONTENT CREATORS OF THE WORLD, PLEASE STOP WITH THE _______. THE INDUSTRY REALLY NEEDS MORE ________. Why?”
Content creators of the world, please stop with content with no shelf life, no thought and no purpose.
The industry really needs more companies to think through who their content is for, how customers feel about their products and services or how clients and prospects find their company, because it is extremely important to create content with a purpose by putting strategy behind it.