Ask the Board – January 2, 2018 | GARY HARRIS

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If you could put out an industry SOS, how would you fill in the blanks: CONTENT CREATORS OF THE WORLD, PLEASE STOP WITH THE _______. THE INDUSTRY REALLY NEEDS MORE ________. Why?”


Please stop with all the words on your sign. The industry really needs more creative images. The world is moving past your sign so fast that they only have a couple of seconds to interact. They MIGHT be able to read a dozen words and try to interact with them, but they would much rather see an interesting image that gives them the information they want.  Images also stick with us and cause us to continue to interact with your content.

About Author

Digital Video Engineer
Notre Dame

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

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