If you could put out an industry SOS, how would you fill in the blanks: CONTENT CREATORS OF THE WORLD, PLEASE STOP WITH THE _______. THE INDUSTRY REALLY NEEDS MORE ________. Why?”
Content creators of the world, please stop with all the CAPS and use of full sentences. The industry needs more action and/or buzzwords or phrases because the amount of time that an average person spends on a digital sign should correlate to the content that it contains. If someone is flying by and viewing for at most five seconds, all caps makes it more difficult to read, and full sentences could make it impossible for some in that amount of time. Making sure that words and/or phrases used are succinct and as short as possible will help convey the message of the entire sign.