Ask the Board – January 2, 2018 | JOSHUA GOODWIN


If you could put out an industry SOS, how would you fill in the blanks: CONTENT CREATORS OF THE WORLD, PLEASE STOP WITH THE _______. THE INDUSTRY REALLY NEEDS MORE ________. Why?”

Content creators of the world, please stop with the bad content. The industry really needs more substance.

In a world where content is as prevalent as the air we breathe, it’s too easy to create bad content. With tightening budgets and looming deadlines, creating great content can often be a challenge.  Content creators must rise to the challenge and overcome these obstacles. 

A producer once said, “If you can’t afford to make the film, don’t.” In other words, make sure the budget can support the concept. If you have a limited budget, work within those constraints. Ideas are not limited to budgets; you can still come up with great concepts on restricted resources. It is often too convenient to take the easy way out just because the budget is meager or time is restricted. Additionally, repurposing content may be a solution to budget and time constraints. Beware of simply pushing something out there that screams your brand, but in and of itself, may be substandard.

It is our responsibility as content creators to create stories that are meaningful and poignant at the same time – those that resonate with our audiences. Great content and big budgets are not mutually exclusive.  Award-winning content has been and can be made on shoestring budgets. I call upon all of you who create content to rise above your limited resources and do your best to ensure that whatever content you generate is of the highest quality. Good luck … you’ll need it.

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Digital Video Specialist / Digital Signage Administrator

End User Council

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