Ask the Board – January 2, 2018 | MICHAEL ORAM

0

If you could put out an industry SOS, how would you fill in the blanks: CONTENT CREATORS OF THE WORLD, PLEASE STOP WITH THE _______. THE INDUSTRY REALLY NEEDS MORE ________. Why?”


Content creators of the world, please stop with the excessive wording. The industry really needs more clear and concise imagery that targets a direct call to action. We live in a fast-paced digital world where we click to the next page if it takes more than three seconds to load. Create a memorable message that hits the viewer instantly. You only get a few moments to leave an impression.

About Author

Concessions Manager
McCarran International Airport

FORMER MEMBER OF THE DSE ADVISORY BOARD
End Users Council

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.