Ask the Board – January 2, 2018 | RANDY POINDEXTER

0

If you could put out an industry SOS, how would you fill in the blanks: CONTENT CREATORS OF THE WORLD, PLEASE STOP WITH THE _______. THE INDUSTRY REALLY NEEDS MORE ________. Why?”


Content creators of the world, please stop with the “information overload.” The industry really needs more content based around “Precise, Simple and Targeted Calls to Action.” Because no brand can be all things to all people, it is critical to provide “easy-to-read” text (legible and larger fonts) with a simple and targeted message for a quick read that the audience will respond to, as well as high resolution quality graphics that will represent brands as also having high standards/quality.”

About Author

Senior Vice President of Marketing
Bojangles’ Restaurants, Inc.

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.