Ask the Board – January 2, 2018 | RODNEY WARD


If you could put out an industry SOS, how would you fill in the blanks: CONTENT CREATORS OF THE WORLD, PLEASE STOP WITH THE _______. THE INDUSTRY REALLY NEEDS MORE ________. Why?”

Content creators of the world, please stop with the outdated messages. The industry really needs more updated and current content. I walk by some of the same digital boards daily, and the content never changes. It eventually stops catching your eye and blends in with the background monotony.  If the content is refreshed, it not only stands out but engages. Isn’t this what we all strive for? A little effort of changing some of the rotating content will put eyes back on your message even if you do not update everything. 


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Senior Director, Venue Technology
International Speedway Corporation

End User Council

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