Ask the Board – January 2, 2018 | TRACI QUILLEN STEWART


If you could put out an industry SOS, how would you fill in the blanks: CONTENT CREATORS OF THE WORLD, PLEASE STOP WITH THE _______. THE INDUSTRY REALLY NEEDS MORE ________. Why?”

Content creators of the world, please stop with the rambling messages. The industry really needs more concise messaging, because rambling messages will lose your audience’s attention.

When creating digital signage messages, always keep in mind that you will have your audience’s attention for a short amount of time.  Use this time wisely by following the three C’s of digital signage communications. Make sure your content is:

  • Current
  • Clear
  • Concise

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Digital Signage Solutions
Eastman Chemical

End User Council

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