Ask the Board – January 2, 2018 | TRACI QUILLEN STEWART

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If you could put out an industry SOS, how would you fill in the blanks: CONTENT CREATORS OF THE WORLD, PLEASE STOP WITH THE _______. THE INDUSTRY REALLY NEEDS MORE ________. Why?”


Content creators of the world, please stop with the rambling messages. The industry really needs more concise messaging, because rambling messages will lose your audience’s attention.

When creating digital signage messages, always keep in mind that you will have your audience’s attention for a short amount of time.  Use this time wisely by following the three C’s of digital signage communications. Make sure your content is:

  • Current
  • Clear
  • Concise

About Author

Digital Signage Solutions
Eastman Chemical

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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