Ask the Board – January 22, 2018 | CHRIS MACKENZIE

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Is content still king for DOOH? Why or why not?”


Content is still absolutely what drives successful advertising. Every brand wishes for their consumers to have a positive experience when they interact, and their ads and creative are no different. Seeing QSR creative that reminds you that you are hungry or a beautiful image of that new car that you want are great examples of a consumer having a positive interaction with a brand that is 100 percent driven by the content and the quality of the creative.

 

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Vice President of Digital Advertising Operations
Clear Channel Outdoor

MEMBER OF THE DSE ADVISORY BOARD
Out-of-Home Network Council

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