Is content still king for DOOH? Why or why not?”
At Outcome Health, content is certainly still king! Our product offering leverages many forms of content. For example, there’s video, static images, banners, 3D animation, etc. This content provides the ability for millions of patients nationwide to not only learn the nuances regarding their condition, but more importantly, how to lead healthy lifestyles that aid in their long-term care. As technology evolves, I feel that content alone will not pacify the needs of an ever-evolving technical mindset, which is why we are continually investing in new ways to leverage data, integrations and partnerships using emerging tech.