Ask the Board – January 23, 2017 | MIKE MCGRAW

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What are some good examples of digital signage audio, and what makes them appropriate? ”


A good example would be CNN broadcasting their coverage of the RNC live with audio on a full-motion digital billboard in Times Square. Digital signage audio is a great capability to leverage in the right places and at the right times. For Clear Channel Outdoor, the right places are high dwell pedestrian environments like Times Square. People are receptive to rich media experiences, and brands are looking for ways to engage with the audience. The right times are one-day media roadblocks sold to clients who want to add an activation component to their DOOH campaign. Clear Channel Outdoor installed weatherproof outdoor speakers on all Times Square full-motion digital billboards making it possible for quick audio deployments of this nature.

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SVP, Marketing Solutions
Clear Channel Outdoor Americas

FORMER DSE ADVISORY BOARD MEMBER
Out-of-Home Network Council

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