Ask the Board – January 9, 2017 | RICH MORRIS


What should be kept in mind when implementing a social media component for your digital signage network?”

Things to bear in mind when considering implementing a social media component for your digital signage network include:

  • The business needs to have a clear idea of its own social media strategy (i.e. How interactive and dynamic the content should be)
  • Determine whether a company managed social media account is available and appropriate. (where postings are not pushed to the public until they can be reviewed by the company/business unit)
  • Engage with a digital signage company that provides the necessary visualizations for the intended social media content. The providing digital signage company must provide the necessary content stylizations and customization capability that is commensurate with the customers’ branding and needs
  • Determine what hardware will fit with the desired content and visualization style

About Author

Director, Hotel and Resort Operations Systems
Hilton Worldwide

End User Council

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