Ask the Board – July 18, 2016 | MARGIT KITTRIDGE


What is the best example of dayparting that you’ve seen implemented and why?

Dayparting is a great way to break messaging into audience-specific, contextually relevant messaging throughout the day. A proven tool to deliver higher ad recall and return on investment (ROI), dayparting within digital out-of-home is growing even more valuable with advanced technology solutions to optimize creative assets in real-time via data feeds like train information, news headlines, weather and traffic, client sales data and more.

There are many great examples of dayparting as a tool to resonate with audiences in the proximity of digital signs across multiple verticals like hotel, retail or public venues. But the very best examples deliver messaging not only based on time of day, but other insights like consumer mindset and geo-audience insights. Use of data-driven messaging is increasingly becoming a key advantage and a standard attribute of most digital out-of-home campaigns.

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Vice President, Digital Director

Out-of-Home Network Council

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