Ask the Board – July 25, 2016 | JENNIFER ARANI


With so many flat-panel display options now on the market, what is the best approach to making the best choice for a project?

Reach out to your integrator or screen dealer and request a site survey for your project.  Screen placement is a step often overlooked, and the end result a detriment to the original content strategy.  When choosing where to place your screens, be mindful of your audience and your content strategy.  For example, in a corporate setting, if you hang a screen on a common wall, but would still like to display team-based engagement material, be sure you hang it high enough that the audience can still see the screen if seated in their cubicle. Now that you know where you will place the screens, what will be going on them, and how long the screens will be powered on, you will be better equipped to speak with your integrator on size, bezel type, integrated options, mounting options, and of course, pricing.

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Digital Signage Coordinator
Farmers Insurance Group

End User Council

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