Ask the Board – July 25, 2016 | JESSE BREIDINGER


With so many flat-panel display options now on the market, what is the best approach to making the best choice for a project?

When it comes to making decisions about equipment, I usually leave it up to my vendor partner who manages the digital signage project for me. I trust their expertise on the best option to complement the other hardware as well as the aesthetics of the overall environment that it’s being installed in.  Cost is most definitely considered in this process when a budget is mandated. Another variable may involve the durability of the screens if installed in exterior settings. Lastly, if a venue has a sponsorship relationship with a certain electronics company who produces screens, that partnership may come into play when choosing the monitor type.

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Senior Manager, Commercial Leadership
The Coca-Cola Company

End User Council

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