Ask the Board – July 25, 2016 | JOEL ALLARD

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With so many flat-panel display options now on the market, what is the best approach to making the best choice for a project?


Start with determining the size and aspect ratio of the experience. Once you know that, can it be done with a single display, or a tiled video wall? Or do you need a modular LED solution for a seamless look? Is the surface flat, or along a curve or bend?

How will it be installed—embedded in a fixture or hung on a pole? For example, bezel width may not be an issue if it’s a single display with a shroud around it. Bezel width becomes a lot more important if you are tiling multiple displays.

How far away will the target audience be? This is can help determine resolution or dot-pitch, which directly impacts cost.

Service and maintenance: If it’s a multi-panel solution, how easy is it to replace components when they fail? How easy is it to calibrate everything?

Other environmental conditions are also important. For example, outdoor installations will need to withstand weather changes, and be bright enough to be visible at all times.

All these specs and requirements lead to the biggest factor, of course … cost!

About Author

Senior Business Partner, In-Store Digital
Target

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

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