Ask the Board – July 25, 2016 | KELLY HACKETT

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With so many flat-panel display options now on the market, what is the best approach to making the best choice for a project?


Answer Courtesy of Patrick Neff, Manager of Retail Technology, AT&T Stores:

From a technology strategy perspective, we look at several factors when selecting digital signage/digital displays. Besides the technical aspects of specs, brightness, resolution capabilities, color quality, bezel size for video walls, etc., we look at overall cost to support long-term, warranty and an evolving partnership with the display vendors to continue to keep these displays in their peak form as technology evolves.  Our goal is to ensure that the digital content on these displays not only looks the most optimal, but also has the latitude to evolve (without technology restrictions) into a more dynamic experience as the content strategy evolves

About Author

Director, Digital Innovation
AT&T Mobility

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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