With so many flat-panel display options now on the market, what is the best approach to making the best choice for a project?
When it comes to our digital signage installations, we don’t vary too much. What I mean by that is that we don’t have any outside digital signage. Our system is 100-percent interior-facing. And the placement and positioning of our boards are fairly consistent. We aren’t challenged by grease fryers like fast food restaurants, for example. The reason I explain all this is because once we find a good product, we stick to it. To avoid making this sound like a sales pitch, I won’t mention what brand and product line we use, but we started our installation with that brand and have been very happy with them so far. So for us, there haven’t been many reasons to install new options when we know what works for us. But please don’t take that to mean that we aren’t paying attention to what’s out there. Each year at DSE, my vendor and I take time to walk the floor and get an idea for the latest and greatest out there. This strong partnership with our vendor is certainly a key to success. I value the opinion of the vendor who is much more dialed into the products than I am. When we see something new that we like, we might wait for a bit to hear reviews or watch how a potential product is improved after the initial roll-out. Looking at these new products really helps us to brainstorm about new approaches and new uses for our digital signs. I can tell you after this year’s DSE trip that I’m really excited about finding ways to use some of the non-traditional digital signs that were featured at the Expo. I especially like the digital column screen and the skinny “strips” that could be grouped for a very impactful display.