Ask the Board – July 25, 2017 | IGNAZ GORISCHEK


What was the biggest takeaway from Digital Signage Expo 2017 that you’ve been able to use in the months since the show?”

My biggest takeaway came from the LG Booth. I was extremely pleased to see how much design innovation they are putting into their product. It was a breath of fresh air to see the many applications of their technology. They have taken what is normally a monitor hung on a wall to a completely new level. Shapes, curves, movement and size all come together for some of the most beautiful product displays I have seen in a long time. As a matter of fact, LG is coming to our office in the near future to show their product off. I brought this up at our Advisory Board lunch. Other than LG, I did not see or feel any attempt to bring design to the show. I feel this is a huge missed opportunity. This can be done in various ways including collaborations and involving design students. It is always refreshing to see a new way of thinking or using an existing product, and students are a great way to accomplish. It is a win-win for all parties. 

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Vice President of Architecture
Callison RTKL

Industry Consultants

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