Ask the Board – July 25, 2017 | JONATHAN BRAWN

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What was the biggest takeaway from Digital Signage Expo 2017 that you’ve been able to use in the months since the show?”


Here is what we took away from the show this year: The number of end users with applications outside of the traditional ad-based networks are coming out of the woodwork. They are all looking at new ways to use digital signage, employee-facing and informational systems chief among those. This is different than any other show we have attended, and this challenges us as a company to come up with solutions that allow us to address this new approach to digital signage, and to help them understand the return on objectives. This will be different than a revenue or sales based ad model.

 

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Principal
Brawn Consulting

MEMBER OF THE DSE ADVISORY BOARD
Industry Consultants Council

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