Ask the Board – July 3, 2017 | BRAD SAVAGE


What are the most common mistakes that network operators make, and on what basis should they evaluate new technologies before investing in upgrades?”

One of the most common mistakes network operators make is to assume they need the most powerful, capable and versatile solutions available. A lot of time, money and headaches can be saved by first evaluating the goals of a signage system thoroughly up front. Some displays need to drive a lot of data, while others need to build a complex canvas of entertainment… and there are lots of goals in between those two.

Questions like ‘what type of hardware, software, displays, etc.,’ can really vary greatly. Data-driven displays (think airports) benefit from a high reliability factor, so solid-state devices make a lot of sense, but it doesn’t have the capability upon which to build layers of media. Conversely, you can use windows machines with dedicated GPUs to render eye-popping content, but more resources should be dedicated to network and playback monitoring as these machines have moving parts and maintenance needs.

Getting a “top of the line” solution might seem like a good solution, but can often complicate the delivery of your goals, and in fact, decrease the efficiency of the system. A system designed more specifically for the type of performance you need could reduce not only cost, but also implementation time and the resources needed to run the network.

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Vice President and Executive Director
Motor Vehicle Network

Out-of-Home Network Council

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