Ask the Board – July 3, 2017 | MIKE McGRAW

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What are the most common mistakes that network operators make, and on what basis should they evaluate new technologies before investing in upgrades?”


While it’s great to offer the latest technologies, sometimes it’s better to strike a balance between new and proven. Understanding and developing a mix of features and capabilities that add true value for your customers is critical. Deploying advances that can be leveraged across your entire network will ensure that clients have an easier time planning and buying. Standardizing file formats, dimensions, spot lengths and sales models are also key when trying to promote the scale and reach of your evolving network offerings.

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SVP, Marketing Solutions
Clear Channel Outdoor Americas

FORMER DSE ADVISORY BOARD MEMBER
Out-of-Home Network Council

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