Ask the Board – July 3, 2017 | RYAN POSTEL


What are the most common mistakes that network operators make, and on what basis should they evaluate new technologies before investing in upgrades?”

My team’s core responsibility is to the production and distribution of content across our network. Often times, we find ourselves so immersed in our day-to-day that we forget to take a step back and look at how our process has changed or is continuing to evolve. Through this lens, we’ve seen many common mistakes: 

Not planning ahead. Getting stuck within the daily process can make it hard for us to plan ahead, whether we should be thinking a month ahead or a year. Everyone gets busy, but the worst thing we can do is think that our responsibility stands still or our audience doesn’t change. We’ve learned to allocate time to step outside of our processes and ask: “Will this process work a year from now?” or “How can I ensure our workflow scales to meet the growth we expect?” 

Struggling to prioritize. We often encounter unplanned situations that need quick responses, which can reprioritize less critical projects or tasks. We found the need to prioritize and organize our work in a way that we can balance urgent projects while keeping the smaller projects visible. Identifying the issue was the first step in finding a solution. We discovered we needed a project management solution to supplement and account for all of the outstanding work we needed to conduct in our content management system. We didn’t take action until we knew we diagnosed the correct problem. 

Not being “smart” network operators. For my team, both efficiency and critical thinking are necessary to run our network. We balance process improvement with constantly questioning the “why” — why we are making updates and what reasoning justifies our decisions. 

For example, on our network, common site-specific content scheduling errors can occur without having someone else on the team to check or double-check our work. Having this deep understanding and details surrounding this specific inefficiency led us to work with our development team to automate certain parts of the process and intelligently invest in our infrastructure. This has led to a higher ROI and a more relevant content distribution for our audience.

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Director of Media
Outcome Health

Out-of-Home Network Council

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