Ask the Board – July 4, 2016 | PHIL LENGER


How can we expect to see triggered content utilized in the future?

We’re very excited about triggered content to help enable more responsive digital signage. We’re already seeing it used today in weather, news and sports, and the more ‘simple’ applications are already showing usefulness in automating program streams. 

In the future, triggered content promises to make digital displays even more useful to the audience by delivering reactive information, which is relevant to their needs and shared profile information. 

An exciting area of focus enables retailers to highlight specific products depending on triggers sent from inventory systems. A retailer can maximize lift on products that sell according to learned criteria (seasons, weather conditions, times of day/week). Conversely, when a product is known to be out of stock, this trigger condition will cause other spots to feature products that are in stock. 

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