Ask the Board – June 13, 2016 | MARGIT KITTRIDGE

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What, in your opinion, is the single most effective addition to your digital signage network since it launched and why?


The most effective addition to our digital signage network is the use of automated ad serving/device management platforms that streamline dynamic content development while delivering granular campaign analytics and reporting at the same time. The future of digital out-of-home requires more advanced advertising campaign management, reporting and analytics similar to managing campaigns in the online world. Utilizing advanced digital content management /ad serving platforms that bridge the gap between out of home and digital by serving ads to devices in a similar fashion as online will allow DOOH networks to secure a well-deserved seat at the table with digital marketers, leading technology and data platforms.

About Author

Vice President, Digital Director
Intersection

MEMBER OF THE DSE ADVISORY BOARD
Out-of-Home Network Council

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