Ask the Board – June 19, 2017 | TJ DiQUOLLO

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What do you value most about Digital Signage Expo (DSE), and why do you come back every year and recommend that your peers return as well?”


I have been attending DSE for several years now, and over that time, I have witnessed many changes. Not only have the show floor and attendance grown, but the technology and industry has matured in a very spectacular way. Even though change is inevitable and those mentioned above are wonderful, there are some experiences that will likely remain constant. Experiences such as networking with clients and peers, learning insights from the showcase of exciting new projects and educating attendees on best practices of the industry I have been working in for the past 10 years are the ones that I value most.               

DSE is a great place for clients and peers to meet face-to-face and network with each other, especially when so much of our work is done across great distances. Having a chance to build strong relations and meet new people is truly the greatest aspect of the show. There is plenty of meeting space to gather in and seminars to explore together.  I often take advantage of the fact that DSE brings an entire community of talent and innovation together.            

Another experience I value tremendously is the showcase of projects that companies have worked on over the course of the previous year. The APEX Awards highlight achievements in unique digital signage installations, interactive technologies and the creation of captivating content. It is inspirational to see how well others are pushing the envelope of design and function within the industry.       

In the past two years, I have been honored to participate in panel discussions and present to large groups of people interested in learning more about digital signage implementations  and best practices. Through those experiences, I found what I truly value most, and that is helping others succeed. The future of the digital signage, experiential design and interactive content comes from the innovation of users within our field, and it is important that we foster thought and share our learnings to bring forth new ideas.

In addition to the experiences I already mentioned, there is one main reason why I continue to come back each year, and that is to check out the new technology. Technology and design are at the center of the digital signage industry, and each passing year brings new tech. And with that comes new opportunities to be creative. Whether it is hardware or software, we live in a dynamic world, and the pace at which our technology advances accelerates each day. Keeping up to date on the latest trends and implementations can be fun, but it’s also required. DSE not only allows me to keep my finger on the pulse of what is happening, it allows me to experience it up close.

About Author

Director of Creative Services
Diversified

MEMBER OF THE DSE ADVISORY BOARD
Integrator Council

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