What changes have you made to meet increasing regulatory compliance and protect against litigation?
MLSE currently owns and operates five digital billboards. Four of these screens face a freeway, while the other faces a city street. As part of the signage bylaws for the City of Toronto, we are required to meet a number of regulations or face heavy fines and even the potential to have our signage permit revoked and the screens turned off. We were aware of these requirements when we built the displays and worked very closely with the manufacturer and software provider to ensure that we had safeguards that would not violate the law. Currently, we rely on the processor of the LED board to turn it on and off at set points in the day. Secondly, we also rely on the processor so that the brightness adjusts to compete with the sun at certain times and does not exceed 500 nits at night. As a secondary precaution, we stop running content at night so that if the board fails to turn off, it would simply go black as there would not be any content.