Ask the Board – June 26, 2017 | PAOLO TOSOLINI


What do you value most about Digital Signage Expo (DSE), and why do you come back every year and recommend that your peers return as well?”

2017 has been my third straight year of attendance at DSE. I’m the founder of an interactive digital agency, and this event has been a recurring appointment to witness the latest developments in digital signage platforms. I focus my time mainly in the expo hall, where I can touch, feel, observe and appreciate the technology powering the art of business storytelling using beautiful, bright and colorful screens. For me, learning by watching vendor experts demoing their new products has been the main driver to attend DSE.

Every year, I attend many technology events from local meetups to vertical industry expos like DSE to broader shows like CES. Moreover, every single day, I spend quality time catching up with the latest technology news sites. Each of these sources have their own place: They are complementary rather than mutually exclusive. Events like DSE will give you a front seat when it comes to witness the state of the art of the digital signage industry, in a way that no online media can match. If you missed DSE this year, just check my Twitter feed ( ) for some of the highlights that I found particularly interesting. I hope it’ll convince you to sign up for 2018.

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Tosolini Productions

Advertising & Brand Council

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