Ask the Board – June 26, 2017 | RICK ROBINSON

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What do you value most about Digital Signage Expo (DSE), and why do you come back every year and recommend that your peers return as well?”


Digital hardware is the new messenger of our daily OOH reality, and DSE keeps me in the conversation. As OOH specialists, we are all working to do more than passively live with it. We seek to master the medium as part of our professional success model.  DSE provides the prompt and platform for our ongoing learning.  

We are experiencing a state of disruption and evolution in all phases of business today.  We are in an “Information Age” and data science is the new oil. In order to evolve and stay relevant, we must be students of our game. DSE is a well-run group that also seeks to improve and evolve. They aren’t afraid to take criticism and ask tough questions about themselves. I like their style, and I believe they will continue to provide a forum that creates educational value and useful exposure for our agency, our clients and our peers.

About Author

Partner, Chief Strategy Officer
Billups

MEMBER OF THE DSE ADVISORY BOARD
Advertising & Brands Council

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