Ask the Board – June 5, 2017 | JIM NISTA

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The cost of creating and managing content can become onerous, particularly for small teams with limited resources. What are your secrets for effective content creation on a modest budget?”


We switched over to HTML5 development for most of our content creation years ago. This allowed clients to make edits to line items (such as menu pricing) on their own. While the initial cost of creating these templates can sometimes be a higher than creating a static graphic, the speed and efficiency of updating price or item information in a cloud CMS really brings costs down over time. We have built up a pretty nice sized library of HTML5 templates, so when clients inevitably need a custom look and feel for their content, we use our templates as a starting point to bring project costs down. This approach of utilizing our existing source-code as a starting place, and putting the client in control of price/item updates has made an efficient combination. For companies just getting started with content creation that don’t wish to use a third-party system or outside resources, building new content in HTML5 would still offer long-term efficiencies.  

About Author

Senior Director of Content Creation Services
Almo Pro AV

MEMBER OF THE DSE ADVISORY BOARD
Content Council

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