What role do you see holograms and/or virtual reality playing in the future of digital signage content?
I don’t see either technology completely replacing the 2D sign (be it print or digital), but their use will evolve and grow as the technology evolves. As the solutions become more simple and stable, they become easier to own and operate. I think VR has the potential to scale faster, using a customer or guest’s mobile app and camera. I see both of these remaining as flagship or experience-based technologies in the foreseeable future, as they are still complex to design, build, and install, and need the proper environment around them to be effective.