ASK THE BOARD: Lessons from Digital Signage Expo 2017

What was the biggest takeaway from Digital Signage Expo 2017 that you’ve been able to use in the months since the show?
This week’s question is answered by members of the DSE Advisory Board

Read the Answer by Jonathan Brawn

“Here is what we took away from the show this year: The number of end users with applications outside of the traditional ad-based networks are coming out of the woodwork.”
Principal – Brawn Consulting

Read the Answer by Lyle Bunn

“DSE17 offered so many insights in areas of technology, content, planning and operations. Audience targeting and contextual content are proving the value of digital signage application with impact analytics…”
Advisor, Analyst, Educator – BUNN

Read the Answer by Ignaz Gorischek

“My biggest takeaway came from the LG Booth. I was extremely pleased to see how much design innovation they are putting into their product. It was a breath of fresh air to see the many applications of their technology.”
Vice President, Retail – CallisonRTKL

Read the Answer by Margot Myers

“One of the most relevant sessions for me was one in which the speaker talked about using data as an input to content management. This would require having some evergreen content…”
Global Marketing & Communications – The Platt Retail Institute

Read the Answer by Jeff Porter

“I was fortunate enough to be a judge for the APEX awards this year, and I must say the entries this year BLEW ME AWAY. Really!!! As a 30-year veteran in the digital signage industry…”
Founder & CEO – Porter Digital Signage

Read the Answer by Adrian Weidmann

“In addition to the many rekindled friendships, the one thing that has come into use numerous times since DSE are the insights shared during those spontaneous, impromptu conversations with colleagues…”
Founder & Principal – StoreStream Metrics, LLC

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Send this to a friend