ASK THE BOARD: Magical Wish List

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If you could magically ask the digital signage industry for anything at all, some new innovation that would dazzle and amaze your clients and peers, what would it be?
This week’s question is answered by members of the DSE Advisory Board
END USER COUNCIL

Read the Answer by Joel Allard

“I would love to see a foolproof, simple and secure way to allow anyone’s mobile device to be part of a digital sign-based experience. That could be interactive/game, a call to action or …”
JOEL ALLARD
Senior Business Partner, In-Store Digital – Target
 

Read the Answer by Doug Anderson

“I have a very specific response for this, and it partially exists today. It’s by a company that is winning awards for the innovation…”
DOUG ANDERSON
Senior Director – Information Technology
LA Metro Transit
 

Read the Answer by Algernon Callier

“I’d like to see both Holographic-rich 3D and instant, live chat or intelligent agent voice-interface chat for direct signage viewers that demonstrate sustained dwell time (overt curiosity).”
ALGERNON CALLIER
VP | Strategic Innovation & Emerging Technology
Universal Parks & Resorts
 

Read the Answer by Megan Cardaman

“If the digital signage industry could mutter a magical charm and wizard up anything – some new innovation or just increase the ease and usability of installations/features that currently exist – there are two ideas…”
MEGAN CARDAMAN
Marketing Content Specialist
Nationwide Children’s Hospital
 

Read the Answer by Lawrence Chang

“The digital signage industry has grown in leaps and bounds since I got involved with it. Products have gotten better, thinner, lighter, bigger, etc. “
LAWRENCE CHANG
Director, IT – Calgary TELUS Convention Centre
 

Read the Answer by Frank Coccaro

“I would like to see LED technology become the dominant technology of choice – for price reduction, ease of deployment, low maintenance and overall value for capital dollars.”
FRANK COCCARO
Executive Director of Multimedia
MGM Resorts International
 

Read the Answer by Angel Cordero

“While outdoor displays have evolved with enormous, bright, curved and physically moving screens, I’m still having trouble finding interactive outdoor screens.”
ANGEL CORDERO
Signage & Kiosk Solutions – Walt Disney Parks & Resorts
 

Read the Answer by Dominic DeSieno

“STANDARDS!! That’s the one thing I would ask everyone in the digital signage industry to magically create.”
DOMINIC DeSIENO
Digital Signage Technical Lead, Corporate Video Services Team
Wells Fargo
 

Read the Answer by Len Dudis

“It would be 3D holographic images without the glass barriers. I know we’re getting closer, as I’ve seen plenty of examples of 3D holographic images at recent shows…”
LEN DUDIS
CIO – Grupo Vidanta
 

Read the Answer by Joshua Eftekhari-Asl

“More directly tie consumer data to signage to cater signage messaging to customer interests. This would require the ability to track customers in proximity to signage and create a moment…”
JOSHUA EFTEKHARI-ASL
Manager of Technology Delivery – Taco Bell
 

Read the Answer by Paul Fleuranges

“If I could magically ask the digital signage industry for anything, I think it would have to be a truly, truly intuitive Content Management System. “
PAUL FLEURANGES
Director of Corporate Initiatives – New York City Transit Authority
 

Read the Answer by Cheryl Flohr

“It would be pretty cool if a screen could recognize the person viewing it – or standing near it – and adapt its message to the individual. If a screen could identify the employee by facial recognition…”
CHERYL FLOHR
Director of Communications – Parker Aerospace
 

Read the Answer by Lena Forrest

“Aside from reading our customers’ minds or magically knowing their buying history, how do we tailor in-store content to their needs or desires? Digital signage technology is already pretty advanced.”
LENA FORREST
Vice President, Senior Manager of Marketing – TD Bank
 

Read the Answer by Mark Geiger

“I would like to have a Content Management Solution that I can turn over to customers to post their own content and changes that is very, very easy to use.”
MARK GEIGER
Advertising Sales Manager of Products and Services
Georgia World Congress Center
 

Read the Answer by Joshua Goodwin

“It’s no secret that the driving force of any digital signage system is revenue and brand recognition. The retail industry is always looking for new and innovative ways…”
JOSHUA GOODWIN
Digital Media Specialist – Eileen Fisher, Inc.
 

Read the Answer by Gary Harris

“My sense is that the industry is already innovating faster and well beyond the end users’ ability to use, afford and understand.”
GARY HARRIS
Digital Video Engineer – Notre Dame
 

Read the Answer by Jerry Harris

“In a magical digital signage world, I would ask the industry to standardize the facial recognition technology and incorporate cameras and a user-friendly back-end system into the displays. The merging of these technologies would open the doors to even more dynamic capabilities.”
JERRY HARRIS
Senior Director, Creative Services – Georgia Aquarium
 

Read the Answer by Thomas Kunka

“What I ask for is nothing less than a revolution in digital signage platforms. In the last decade, we have seen the slow evolution from systems that deliver rudimentary management of content…”
THOMAS KUNKA
Senior Application Specialist – University of Illinois at Urbana Champaign
 

Read the Answer by Joseph McQueen

“The ability to easily tie-in social media with content without having to design HTML5 solutions. Today, there are apps for social content, but more often than not, they are single screen, single message solutions.”
JOSEPH McQUEEN
Senior Manager of Network Services
American Eagle Outfitters
 

Read the Answer by Patricia Mitrano

“I would like to be dazzled by solar panel powered digital signs and billboards that have the same clarity as existing grid-powered systems.”
PATRICIA MITRANO
Director of Visual Communications – Newark Beth Israel Medical Center
 

Read the Answer by Angie Nalepka

“I would love to see a highly flexible, affordable and cut-to-size customizable to fit and operate in any environment … as small as a postcard or as large as a building wrap.”
ANGIE NALEPKA
Senior Manager, Digital Experience & Creative
Rogers Communications
 

Read the Answer by Michael Oram

“A Holodeck! And for the millennials out there who are too young to remember Star Trek: The Next Generation, a holodeck is true VR (no goggles) with a full sensory experience (sight, sound, smell, touch and taste).”
MICHAEL ORAM
Airport Contract Specialist/MA II – McCarran International Airport
 

Read the Answer by Daniel Orme-Doutre

“Whether employee-facing signage, a retail storefront or a highway billboard, you need to create memorable experiences. How can digital signage make the ‘customer’ feel special?”
DANIEL ORME-DOUTRE
Media Solution Architect – Microsoft
 

Read the Answer by Randy Poindexter

“A great digital signage innovation that would be appreciated by our customers would be an AI-generated sign that would say “Hello (first name) ! “ or “Welcome Back (first name)” based on interface or feedback from a beacon or swiped card.”
RANDY POINDEXTER
Senior Vice President of Marketing
Bojangles’ Restaurants, Inc.
 

Read the Answer by Jim Riley

“In my view, the digital signage industry continues to progress at a rapid pace and seems to evolve with the present technology. Reflecting back to five or ten years ago…”
JIM RILEY
Director of Marketing – Columbus Blue Jackets
 

Read the Answer by Wayne Rorex

“I would love to see more use of the “Head Up Display” technology. It’s a projector that projects onto clear glass and is used in automobiles and aircraft now. With this technology, you could have a display anywhere.”
WAYNE ROREX
Management Analyst – City of Los Angeles
 

Read the Answer by David Saleme

“The digital signage industry has delivered new innovations year after year. Clearer, brighter, thinner, cheaper, interactive, analytic, immersive, dimensional and robotic – they have all been done.”
DAVID SALEME
Senior Manager, Business Development
John Glenn Columbus International Airport
 

Read the Answer by Ralph Schorbach

“For the digital signage industry to magically dazzle and amaze us, our peers and our clients, it would have to be very special. To start, dazzle and amaze clients and peers is the minimum that should be expected from any digital signage package, with a caveat.”
RALPH SCHORBACH
IT Manager – Fairplex
 

Read the Answer by Steve Chewie Stavar

“If I could magically ask the digital signage industry for anything at all, I would ask the industry to get the software to catch up with display hardware.”
STEVE “CHEWIE” STAVAR
Digital Signage Specialist – West Virginia University
 

Read the Answer by Jessica Stevens

“What I think would amaze me the most would be an iron-clad method to produce ROI, with hard benefits associated to the integration/install of digital signage.”
JESSICA STEVENS
Senior IT Deployment Manager – Best Buy
 

Read the Answer by Traci Quillen Stewart

“Dazzle us with a digital media publisher! Corporate communicators would applaud a solution that can deliver the message to intranets, Internets, mobile platforms, newsletters, and digital signs with one interface. “
TRACI QUILLEN STEWART
Digital Signage Solutions
Eastman Chemical
 

Read the Answer by Ryan West

“Well, it just so happens that is what I do, and that innovation is here. Coca-Cola just launched a new innovation in the digital signage industry with the Coca-Cola sign in Times-Square. It adds a third dimension to a normal 2D digital sign.”
RYAN WEST
Director, Global Equipment Engineering
The Coca-Cola Company
 

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