ASK THE BOARD: Magical Wish List

If you could magically ask the digital signage industry for anything at all, some new innovation that would dazzle and amaze your clients and peers, what would it be?
This week’s question is answered by members of the DSE Advisory Board

Read the Answer by Joel Allard

“I would love to see a foolproof, simple and secure way to allow anyone’s mobile device to be part of a digital sign-based experience. That could be interactive/game, a call to action or …”
Senior Business Partner, In-Store Digital – Target

Read the Answer by Doug Anderson

“I have a very specific response for this, and it partially exists today. It’s by a company that is winning awards for the innovation…”
Senior Director – Information Technology
LA Metro Transit

Read the Answer by Algernon Callier

“I’d like to see both Holographic-rich 3D and instant, live chat or intelligent agent voice-interface chat for direct signage viewers that demonstrate sustained dwell time (overt curiosity).”
VP | Strategic Innovation & Emerging Technology
Universal Parks & Resorts

Read the Answer by Megan Cardaman

“If the digital signage industry could mutter a magical charm and wizard up anything – some new innovation or just increase the ease and usability of installations/features that currently exist – there are two ideas…”
Marketing Content Specialist
Nationwide Children’s Hospital

Read the Answer by Lawrence Chang

“The digital signage industry has grown in leaps and bounds since I got involved with it. Products have gotten better, thinner, lighter, bigger, etc. “
Director, IT – Calgary TELUS Convention Centre

Read the Answer by Frank Coccaro

“I would like to see LED technology become the dominant technology of choice – for price reduction, ease of deployment, low maintenance and overall value for capital dollars.”
Executive Director of Multimedia
MGM Resorts International

Read the Answer by Angel Cordero

“While outdoor displays have evolved with enormous, bright, curved and physically moving screens, I’m still having trouble finding interactive outdoor screens.”
Signage & Kiosk Solutions – Walt Disney Parks & Resorts

Read the Answer by Dominic DeSieno

“STANDARDS!! That’s the one thing I would ask everyone in the digital signage industry to magically create.”
Digital Signage Technical Lead, Corporate Video Services Team
Wells Fargo

Read the Answer by Len Dudis

“It would be 3D holographic images without the glass barriers. I know we’re getting closer, as I’ve seen plenty of examples of 3D holographic images at recent shows…”
CIO – Grupo Vidanta

Read the Answer by Joshua Eftekhari-Asl

“More directly tie consumer data to signage to cater signage messaging to customer interests. This would require the ability to track customers in proximity to signage and create a moment…”
Manager of Technology Delivery – Taco Bell

Read the Answer by Paul Fleuranges

“If I could magically ask the digital signage industry for anything, I think it would have to be a truly, truly intuitive Content Management System. “
Director of Corporate Initiatives – New York City Transit Authority

Read the Answer by Cheryl Flohr

“It would be pretty cool if a screen could recognize the person viewing it – or standing near it – and adapt its message to the individual. If a screen could identify the employee by facial recognition…”
Director of Communications – Parker Aerospace

Read the Answer by Lena Forrest

“Aside from reading our customers’ minds or magically knowing their buying history, how do we tailor in-store content to their needs or desires? Digital signage technology is already pretty advanced.”
Vice President, Senior Manager of Marketing – TD Bank

Read the Answer by Mark Geiger

“I would like to have a Content Management Solution that I can turn over to customers to post their own content and changes that is very, very easy to use.”
Advertising Sales Manager of Products and Services
Georgia World Congress Center

Read the Answer by Joshua Goodwin

“It’s no secret that the driving force of any digital signage system is revenue and brand recognition. The retail industry is always looking for new and innovative ways…”
Digital Media Specialist – Eileen Fisher, Inc.

Read the Answer by Gary Harris

“My sense is that the industry is already innovating faster and well beyond the end users’ ability to use, afford and understand.”
Digital Video Engineer – Notre Dame

Read the Answer by Jerry Harris

“In a magical digital signage world, I would ask the industry to standardize the facial recognition technology and incorporate cameras and a user-friendly back-end system into the displays. The merging of these technologies would open the doors to even more dynamic capabilities.”
Senior Director, Creative Services – Georgia Aquarium

Read the Answer by Thomas Kunka

“What I ask for is nothing less than a revolution in digital signage platforms. In the last decade, we have seen the slow evolution from systems that deliver rudimentary management of content…”
Senior Application Specialist – University of Illinois at Urbana Champaign

Read the Answer by Joseph McQueen

“The ability to easily tie-in social media with content without having to design HTML5 solutions. Today, there are apps for social content, but more often than not, they are single screen, single message solutions.”
Senior Manager of Network Services
American Eagle Outfitters

Read the Answer by Patricia Mitrano

“I would like to be dazzled by solar panel powered digital signs and billboards that have the same clarity as existing grid-powered systems.”
Director of Visual Communications – Newark Beth Israel Medical Center

Read the Answer by Angie Nalepka

“I would love to see a highly flexible, affordable and cut-to-size customizable to fit and operate in any environment … as small as a postcard or as large as a building wrap.”
Senior Manager, Digital Experience & Creative
Rogers Communications

Read the Answer by Michael Oram

“A Holodeck! And for the millennials out there who are too young to remember Star Trek: The Next Generation, a holodeck is true VR (no goggles) with a full sensory experience (sight, sound, smell, touch and taste).”
Airport Contract Specialist/MA II – McCarran International Airport

Read the Answer by Daniel Orme-Doutre

“Whether employee-facing signage, a retail storefront or a highway billboard, you need to create memorable experiences. How can digital signage make the ‘customer’ feel special?”
Media Solution Architect – Microsoft

Read the Answer by Randy Poindexter

“A great digital signage innovation that would be appreciated by our customers would be an AI-generated sign that would say “Hello (first name) ! “ or “Welcome Back (first name)” based on interface or feedback from a beacon or swiped card.”
Senior Vice President of Marketing
Bojangles’ Restaurants, Inc.

Read the Answer by Jim Riley

“In my view, the digital signage industry continues to progress at a rapid pace and seems to evolve with the present technology. Reflecting back to five or ten years ago…”
Director of Marketing – Columbus Blue Jackets

Read the Answer by Wayne Rorex

“I would love to see more use of the “Head Up Display” technology. It’s a projector that projects onto clear glass and is used in automobiles and aircraft now. With this technology, you could have a display anywhere.”
Management Analyst – City of Los Angeles

Read the Answer by David Saleme

“The digital signage industry has delivered new innovations year after year. Clearer, brighter, thinner, cheaper, interactive, analytic, immersive, dimensional and robotic – they have all been done.”
Senior Manager, Business Development
John Glenn Columbus International Airport

Read the Answer by Ralph Schorbach

“For the digital signage industry to magically dazzle and amaze us, our peers and our clients, it would have to be very special. To start, dazzle and amaze clients and peers is the minimum that should be expected from any digital signage package, with a caveat.”
IT Manager – Fairplex

Read the Answer by Steve Chewie Stavar

“If I could magically ask the digital signage industry for anything at all, I would ask the industry to get the software to catch up with display hardware.”
Digital Signage Specialist – West Virginia University

Read the Answer by Jessica Stevens

“What I think would amaze me the most would be an iron-clad method to produce ROI, with hard benefits associated to the integration/install of digital signage.”
Senior IT Deployment Manager – Best Buy

Read the Answer by Traci Quillen Stewart

“Dazzle us with a digital media publisher! Corporate communicators would applaud a solution that can deliver the message to intranets, Internets, mobile platforms, newsletters, and digital signs with one interface. “
Digital Signage Solutions
Eastman Chemical

Read the Answer by Ryan West

“Well, it just so happens that is what I do, and that innovation is here. Coca-Cola just launched a new innovation in the digital signage industry with the Coca-Cola sign in Times-Square. It adds a third dimension to a normal 2D digital sign.”
Director, Global Equipment Engineering
The Coca-Cola Company

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