ASK THE BOARD: Managing Network Growth

What are some operational solutions that have helped your network effectively manage growth and control disparate display types?
This week’s question is answered by members of the DSE Advisory Board

Read the Answer by Ian Dallimore

“As of January 2016, there were approximately 6,400 roadside digital billboards in the United States. These displays are built by a variety of manufacturers from around the world, and are purchased and installed by a multitude of OOH companies.”
Director, Digital Innovation & Sales Strategy – Lamar Advertising Company

Read the Answer by Margit Kittridge

“Consistency, standards and flexibility are the key components to effectively manage growth of a digital signage network and control disparate display types.”
Vice President, Digital Director – Intersection

Read the Answer by Scott Marden

“Operational solutions for networks with different products require innovation, compromise and great data management/reporting.”
Chief Marketing Officer – Captivate

Read the Answer by Mike McGraw

“In general, Clear Channel Outdoor adheres to industry and company standards for screen sizes and aspect ratios with all our display types. Simplifying and standardizing helps expedite the media-buying process for customers and reduce confusion.”
SVP, Marketing Solutions
Clear Channel Outdoor Americas

Read the Answer by Brad Savage

“When it comes to digital signage, managing network growth can be a difficult task. Commercial grade displays have come a long way and offer lots of different features, but rarely is there an industry standard that you can rely on to scale your network without worry.”
Vice President and Executive Director
Motor Vehicle Network

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