Ask the Board – March 13, 2017 | JERRY HARRIS


What tips would you give to first- time attendees at Digital Signage Expo?”

Assess your business needs!

Assess your company’s digital signage business strategy and how it aligns with your current business and what role it will play in the business’ future. By taking a little time to understand how best to use the system, a self-assessment could be extremely valuable. It’s also useful to ask your colleagues about their potential digital signage communication needs. For example, ask your Corporate Communications Division how they would use a digital signage system if one existed. Or ask your security team what type of security system is in place, and could it broadcast an alert feed to the digital signage displays?

Have a plan!

In this technology playground, you’ll find yourself amazed at every turn. By having a plan and a vision for your digital signage system or network, it will help you to focus on your business’ needs. One strategy that worked well for me was to use the first half of opening day to walk each aisle and observe the offerings of the exhibitors. Then align those specific offerings with your business’ DS plan. A good time to do this is during lunch. Then use the rest of the show to meet with those exhibitors that can help you with your system.

Also be sure to attend a few of the “best practices and how to.” workshop sessions. This may be helpful for understanding some pitfalls or challenges other companies have experienced and how to avoid making the same mistake.

Ask plenty of questions! (Vendors and other Attendees)

Knowledge is power. This can never be overstated. The more you understand the industry and the many uses across markets, the better prepared you’ll be when establishing or overhauling your digital signage system. Lastly … have fun!

About Author

Senior Director, Creative Services
Georgia Aquarium

End User Council

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