Ask the Board – March 5, 2018 | STEVE DAWSON

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What are some tips for zoning content?”


Our large-scale signage work typically involves architectural installations that seamlessly integrate and conform with the physical design of the environment. We’ll often use the natural corners and physical spaces between the LED signage to define the content zones, creating an aesthetically pleasing and segmented canvas.

For our large-scale interactive work, we identify the interactivity zone based on the average height range for our target age group. The zone above the interactivity area can be used for high-level messaging and attraction at a 10-foot distance or more. Once a user reaches interactive distance, we prioritize the interactive content itself, sized appropriately for the two-foot distance between the display and the user. The zone below the interactive area can be used for ambient content and animation to drive further attraction and engagement, or for ADA compliance depending on the installation.

About Author

VP, Emerging Experiences
SapientRazorfish

MEMBER OF THE DSE ADVISORY BOARD
Advertising & Brand Council

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