What improvements have you seen in hardware that have made it easier to install, operate and maintain displays in outdoor locations?”
Several areas of improvement in hardware have made it easier to install, operate and maintain outdoor digital displays. Wireless connectivity, for example, has allowed for the placement and management of signs in locations where data runs were not possible, prohibitively expensive or were just inconvenient and costly to access. Improved 4G coverage provides connection and reliability that can provide the same level of connection as a hardwired sign. We are already starting to see some solar powered signs on the market. This means that, as the technology progresses in certain sunny climates, we could soon see the roll out of fully wireless signs. Cabinet design has also improved, allowing for the placement of signs in areas that would have normally been impacted by inclement weather. For example, bright and easy-to-read displays at parking garage exit lanes can include easy-to-understand pricing, provide for live motion instructions on how to use the equipment and allow for instant updates. These types of improvements not only make it easier for the facility owner to manage an asset, but they allow the owner to place digital signs in more locations with a positive impact on the target audience.