What improvements have you seen in hardware that have made it easier to install, operate and maintain displays in outdoor locations?”
I remember the days when you had to invite construction crews and/or consultants to the meeting about installing an outdoor screen. This was so because you had to deal with buying or developing enclosures that could protect the screens (that weren’t really made for outdoor use) from the elements. Practical and large outdoor screens simply weren’t available, and the idea of doing so often fell by the wayside.
Thanks to recent advances and ubiquitous LED technology, bright, climate-resistant screens are now available at a relatively low cost. This greatly simplifies the planning process, lowers the overall installation cost and, most importantly, makes for a much easier installation. It’s not too far from being like installations indoors. Wireless technology has also gotten much better so remote-controlling/updating these displays doesn’t require the “wired” connection infrastructure like it used to.
One final note that may seem slightly unrelated…I’m a film-making hobbyist in my spare time, and one thing you learn is that sound is 50 percent of the image. I don’t know if you’ve been to the drive-through lately, but someone finally got the message that quality microphones and outdoor-ready speakers greatly improve that particular user experience! Now I can actually clearly, verbally articulate my custom burrito’s needs and see the result on that lovely, outdoor-ready display!