Can you explain video-agnostic planning and its value in layperson’s terms?”
CEO of Kinetic North America David Krupp said it best: “In this new age, all screen views – whether they be mobile, online, broadcast, etc. – are comparable in value.” People statistically spend more time out of home. With cord cutting, ad skipping and faster mobile services, television isn’t the king anymore. TV or video used to be the primary advertising source, and now, advertising to mobile devices, social media, elevators, billboards, cafe screens and stadiums are all relevant. Planning to market a product or service with the immense capabilities of digital signage across all regions and device types is more appropriate now. More and more signage systems work in the cloud and are capable of reaching across any screen with any campaign; so gone (or will be gone) are the days of having to create hundreds of different formats for your content.