Ask the Board – May 22, 2017 | JONATHAN BRAWN


What do you see as the five trends that will have the largest impact in the digital signage industry over the next few years?”

  1. Analytics – this will be a pivotal technology over the near term, becoming commonplace. The data gathered will be critical for ROI data, targeting content for increased relevancy and impact and audience metrics.
  2. Mobile interaction will continue as the screen in our pockets demands and gets more of our attention span.
  3. Beacon technologies to improve awareness of the user and target content
  4. Consolidation of CMS vendors into fewer and fewer companies, forging solidified platforms.

More business models than advertising, focusing on not just hard ROI, but ROO with ROO driving new purchases on its own.

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Brawn Consulting

Industry Consultants Council

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