Ask the Board – May 30, 2016 | PATRICIA MITRANO

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Besides dwell time and price, how do you decide if digital signage ad space is worth purchasing?


Most likely, dwell time and price have been determined by the audience served, but it is important to be given as much detail and background information about the audience as possible. Their reason for being at the location of the digital screen, the number and demographics of potential viewers and any case studies or recent examples of a similar circumstance considered successful would all help in the decision-making process.

About Author

Director of Visual Communications
Newark Beth Israel Medical Center

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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