ASK THE BOARD: Misconceptions about DS Integration

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What are some of the biggest misconceptions surrounding digital signage implementation and integration?
This week’s question is answered by members of the DSE Advisory Board
INTEGRATOR COUNCIL

Read the Answer by John Bailey

“When considering deployment of a digital signage solution, the business should carefully consider where its current staff and resources can bring the most value, and where they cannot.”
JOHN BAILEY
Vice President of Technology – Whitlock
 

Read the Answer by TJ DiQuollo

“One of the big misconceptions surrounding digital signage implementation and integration is that the project or initiative is simply an integration project – hang a screen on the wall, attach a player and walk away.”
TJ DiQUOLLO
Director of Creative Services – Diversified
 

Read the Answer by Luke Hamilton

“While there are lots of experience and technology considerations that go into a successful interactive execution (like orientation, size, resolution, responsiveness, UX affordances, and so on), one of the biggest faux pas is…”
LUKE HAMILTON
VP, Razorfish Emerging Experiences
SapientRazorfish
 

Read the Answer by Rich Morris

“At installation, customers must work closely with a digital signage integrator or provider
to develop content and determine the best hardware that meets customer goals and
the audience.”
RICH MORRIS
Director, Hotel and Resort Operations Systems – Hilton Worldwide
 

Read the Answer by Kenneth Brinkman

“An experienced digital signage integrator knows there are always gotchas associated with implementation of a DS network. The real challenge is to minimize gotchas…”
MIKE WHITE
Director of Business Development
Dynamic Digital Signage
Unified AV
 

Read the Answer by Mark Zwicker

“Two of the more common misconceptions surrounding digital signage are: 1) The right technology will ensure success; 2) The majority of content can be created up-front at the time of launch.”
MARK ZWICKER
Senior Vice President, Enterprise Business Development – St. Joseph Communications
 

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