ASK THE BOARD: The Missing Pieces

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What elements do you find missing from digital signage advertising campaigns or other uses of digital signage that, if recognized, would improve the quality of that content immensely?
This week’s question is answered by members of the DSE Advisory Board
ADVERTISING & BRAND COUNCIL

Read the Answer by Luke Hamilton

“Along with gathering data from your signage location(s), leverage the intelligence you’re gathering from your other channels to build a smarter profile of your audience.”
LUKE HAMILTON
VP, Razorfish Emerging Experiences
SapientRazorfish
 

Read the Answer by Travis Kragh

“Carefully developed digital strategy and consideration of your environment are two things that can immediately improve the quality of your content. We often see digital signage campaigns…”
TRAVIS KRAGH
Co-Founder and Chief Creative Officer
ClockNine
 

Read the Answer by Christina Radigan

“Digital signage advertising has certainly advanced over the past few years with more and more campaigns using contextual messaging and even incorporating data-driven dynamic content…”
CHRISTINA RADIGAN
Director, Marketing & Communications
Outdoor Media Group
 

Read the Answer by Peter Rivera

“It all comes down to the simple idea of a proper call to action. Signage is normally thought of as either…”
PETER RIVERA
VP, Chief Experience Officer – Infusion
 

Read the Answer by Rick Robinson

“Good old-fashioned storytelling … I just don’t think we’ve collectively figured it out for digital signage and DOOH networks. I rarely see content created specifically for the medium, and even more precisely, for the specific contextual viewer experience.”
RICK ROBINSON
Partner/Chief Operating Officer – Billups
 

Read the Answer by Paolo Tosolini

“I just returned from a trip in Southern France, and I couldn’t help observing the absence of digital signage in most of these cute medieval villages.”
PAOLO TOSOLINI
CEO – Tosolini Productions
 

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