ASK THE BOARD: The Next Five Trends

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What do you see as the five trends that will have the largest impact in the digital signage industry over the next few years?
This week’s question is answered by members of the DSE Advisory Board
INDUSTRY CONSULTANTS COUNCIL

Read the Answer by John Bailey

“For users, simplicity is king. The more complex something is for an end user, the less likely it is to be fully adopted. Adoption is ultimately the measure of value for any given solution.”
JOHN BAILEY
Vice President of Technology – Whitlock
 

Read the Answer by Jonathan Brawn

“Analytics – this will be a pivotal technology over the near term, becoming commonplace. The data gathered will be critical for ROI data, targeting content for increased relevancy and impact and audience metrics.”
JONATHAN BRAWN
Principal – Brawn Consulting
 

Read the Answer by Lyle Bunn

“Retail sector spending currently represents about 35 percent of overall digital signage investment, and it will increase as physical stores are made more appealing and provide a better customer experience as reflected in my summary articles of the January 2017 National Retail Federation conference in New York.”
LYLE BUNN
Advisor, Analyst, Educator – BUNN
 

Read the Answer by Ignaz Gorischek

“Keeping up with the fickle fast-paced consumer. We keep saying things can’t go faster, yet they continue to do so, and I fear the pace will only quicken. We are surrounded by digital content, and I hate to say that we almost becoming numb to it. “
IGNAZ GORISCHEK
Vice President, Retail – CallisonRTKL
 

Read the Answer by Margot Myers

“It’s hard to choose just five trends, but the ones that I think will have the greatest impact on the digital signage industry in the next few years are: new types of displays, increased mobile integration, more targeted content…”
MARGOT MYERS
Global Marketing & Communications – The Platt Retail Institute
 

Read the Answer by Jeff Porter

“The top five trends in 2017 that will have the largest impact on the digital signage industry over the next few years are…”
JEFF PORTER
Founder & CEO – Porter Digital Signage
 

Read the Answer by Adrian Weidmann

“The continuation of Moore’s Law – wherein computing power doubles every 2 to 2.5 years. This fundamental reality has been, and will continue to be, the driver behind the rapid evolution and acceptance of mobile, display, network and computing technologies.”
ADRIAN WEIDMANN
Founder & Principal – StoreStream Metrics, LLC
 

Read the Answer by Kenneth Brinkman

“Technology is moving so fast that it is very difficult to predict trends more than sixmonths or a year out. I would suggest there are some trends that will most certainly play a major role in digital signage…”
MIKE WHITE
Director of Business Development
Dynamic Digital Signage
Unified AV
 

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