Ask the Board – November 13, 2017 | ANGIE NALEPKA


What are some of the metrics of success for a non-ad-based digital signage deployment?”

When referring to a non-ad-based deployment, success can be measured from three perspectives.

For retailers  

  1. Increase revenue with dedicated customized content to meet sales targets.
  2. Encourage traffic with dynamic and entertaining content to enhance the store environment and invite the shopper back.
  3. Aid in the buying decision by offering digital tools to help the shopper browse, decide and buy.

For institutions

  1. Enhance the environmental experience with content tailored specifically to the viewers.
  2. Enable a positive visitor experience with screens dedicated to digital wayfinding or event schedules.
  3. Contribute to the design of a space using dynamic imagery to enhance and modernize what might be a traditionally sterile environment.

For the operator

  1. Achieve cost and scheduling efficiencies with simplified content management and trafficking expectations.
  2. Operate with a smaller support infrastructure without the need to coordinate with advertisers or resellers.

Whether a digital signage network is private, transitional or ad-based, it’s undoubtedly one of the most powerful message delivery systems for advertisers, facilities and end-users.


About Author

Senior Manager, Digital Experience & Creative
Rogers Communications

End User Council

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