What are some of the metrics of success for a non-ad-based digital signage deployment?”
We measure foot traffic, track back URLs for specific campaigns and use SharePoint – Website hits for different pieces of content. Those are metrics for activity, however, success is driven by a full experience and brand. Success is if the latest piece of content is scheduled and playing to the right audience (customer or employee). Another metric we track is the submission patterns of content for employee communications. We’ve seen a 20 percent increase in submissions year over year for the last five years. Is that success? Partially, as it shows demand momentum but not necessarily demand for consumption. Touch, voice and mobile metrics are not solidified yet, but that’s the direction we are going!